this is too expensive !

 

1. Special costume for the (British) queen’s birthday

2. Bare skin, nakedness

 

Andersen, a Danish author of fairy tales,

depicts the clothes as a metaphor of power in his famous book

‘The Emperor's New Clothes (Kejserens nye Klæder)’.

 

In the story,

the weavers promise the greedy emperor a new suit of best clothes,

dressing him up with complete nakedness, the birthday suit.

In the parade, the corruption and greed of the emperor

and his men are critically revealed through an innocent child’s voice.

 

It takes the visual aspect of ‘suit’ as clothes in the word BIRTHDAYSUIT,

yet is inspired by its very definition, ‘bare skin’.

 

Unlike a symbolic medium of a thing,

we focus on a suit of clothes itself and a sense of touch on skin.

This brand selectively chooses a quality material that is most pleasant on skin.

 

 

1. Special costume for the (British) queen’s birthday

2. Bare skin, nakedness

 

Andersen, a Danish author of fairy tales,

depicts the clothes as a metaphor of power in his famous book

‘The Emperor's New Clothes (Kejserens nye Klæder)’.

 

In the story,

the weavers promise the greedy emperor a new suit of best clothes,

dressing him up with complete nakedness, the birthday suit.

In the parade, the corruption and greed of the emperor

and his men are critically revealed through an innocent child’s voice.

 

It takes the visual aspect of ‘suit’ as clothes in the word BIRTHDAYSUIT,

yet is inspired by its very definition, ‘bare skin’.

 

Unlike a symbolic medium of a thing,

we focus on a suit of clothes itself and a sense of touch on skin.

This brand selectively chooses a quality material that is most pleasant on skin.